The problem:
Encore GX was a new SUV with a familiar-sounding name. Our challenge was to distinguish the new model from its "cousin" by focusing on its elevated style, performance-heavy traits.
Encore GX was a new SUV with a familiar-sounding name. Our challenge was to distinguish the new model from its "cousin" by focusing on its elevated style, performance-heavy traits.
The solution:
A reveal experience on Buick.com focusing on the new model's most distinctive new feature. Since the vehicle wasn't available yet, we created a CG video showing the Encore GX against a series of backdrops that emphasized its stylish curves and features. The accompanying web copy highlighted its boldest accents and impressive performance capabilities.
A reveal experience on Buick.com focusing on the new model's most distinctive new feature. Since the vehicle wasn't available yet, we created a CG video showing the Encore GX against a series of backdrops that emphasized its stylish curves and features. The accompanying web copy highlighted its boldest accents and impressive performance capabilities.
Agency:
Leo Burnett
Leo Burnett
Video Production:
Flavor3D
Flavor3D
Creative Director:
Chris Handyside
Chris Handyside
Art Director:
Jacob Boeve
Jacob Boeve