The problem:
Buick has significantly elevated its product in recent years, but there was no place to come and learn about all of these enhancements.
Buick has significantly elevated its product in recent years, but there was no place to come and learn about all of these enhancements.
The solution:
The Discover Buick landing page brought the automaker's superior product into a single view. By keying in on the brand's top features across design, technology, safety and performance, we gave users a comprehensive view of the Buick value proposition.
The Discover Buick landing page brought the automaker's superior product into a single view. By keying in on the brand's top features across design, technology, safety and performance, we gave users a comprehensive view of the Buick value proposition.
Roles:
Copywriting
Content strategy
Brand strategy
Copywriting
Content strategy
Brand strategy
Art Director:
Jacob Boeve
Jacob Boeve
Creative Director:
Chris Handyside
Chris Handyside