The problem:
Getting a driver's license is a big step in any teenager's life. But for all they excitement teens feel getting behind the wheel, parents feel an even greater amount of anxiety. Chevrolet's Teen Driver Technology goes a long way in helping solve that problem. But it took a creative marketing approach to convince parents why.
Getting a driver's license is a big step in any teenager's life. But for all they excitement teens feel getting behind the wheel, parents feel an even greater amount of anxiety. Chevrolet's Teen Driver Technology goes a long way in helping solve that problem. But it took a creative marketing approach to convince parents why.
The solution:
Simply running down a list of features wouldn't have done this pioneering technology justice. So instead, we told its story from the perspective of the people it affects: a teenager and her parents. We even interviewed the chief engineer, a parent in her own right, for good measure. By putting emotion at the forefront, we were able to tell a story that highlighted the true impact of this technology.
Simply running down a list of features wouldn't have done this pioneering technology justice. So instead, we told its story from the perspective of the people it affects: a teenager and her parents. We even interviewed the chief engineer, a parent in her own right, for good measure. By putting emotion at the forefront, we were able to tell a story that highlighted the true impact of this technology.
Agency:
Commonwealth // McCann
Commonwealth // McCann
Video Production:
Former Company
Former Company
Post-Production:
Former Company
Former Company
Art Director:
Paul Biundo
Paul Biundo