The problem:
Summit Academy North has some impressive feathers in their cap, like a perfect college acceptance rate among graduates. But awareness of the charter school district's existence, let alone its value proposition, was perilously low.
Summit Academy North has some impressive feathers in their cap, like a perfect college acceptance rate among graduates. But awareness of the charter school district's existence, let alone its value proposition, was perilously low.
The solution:
This commercial tells the story of Summit Academy North's dynamic curriculum, unique educational approach, and extraordinary brand wins. The commercial flighted across Metro Detroit for several weeks and helped improve both consideration and enrollment.
This commercial tells the story of Summit Academy North's dynamic curriculum, unique educational approach, and extraordinary brand wins. The commercial flighted across Metro Detroit for several weeks and helped improve both consideration and enrollment.
Roles:
Branding
Scriptwriting
Creative Direction
Video Production:
Plum Soda Productions
Branding
Scriptwriting
Creative Direction
Video Production:
Plum Soda Productions